Last month, Hyperion Humboldt Realty marked its one-year anniversary, a milestone that brought both excitement and reflection for its broker owner, Annalise von Borstel. As she navigates the complexities of running a business in an uncertain economy, von Borstel shared insights into the emotional journey of entrepreneurship and the pivotal role community engagement plays in her company’s growth.
The journey of establishing Hyperion has not been without its challenges. Von Borstel noted the mix of pride and vulnerability that comes with ownership. “Hyperion is my creation, but it has a life of its own beyond my control,” she explained. This balance between personal investment and the need for sustainable growth is crucial for her as she considers potential expansion.
Strategic Growth Through Community Connections
As Hyperion looks towards future growth, von Borstel emphasizes a strategic approach to adding new agents to her team. “Like a redwood in the forest, if a young tree grows too tall before its roots are firmly established, it becomes vulnerable,” she said. The business’s foundation relies on strong community ties, developed through volunteering and active participation in local organizations.
Von Borstel’s commitment to Humboldt extends beyond real estate. She is involved with the Greater Eureka Chamber of Commerce and serves as a board director for Compass Community Credit Union and the Rotary Clubs of Eureka. These connections not only enhance her business acumen but also foster a deeper sense of community.
Recently, von Borstel was invited to participate in a panel discussion on community engagement at the inaugural Redwood Coast Women’s Conference, scheduled for September 25, 2023. The conference aims to empower local women and strengthen community bonds. “This event embodies the spirit of empowerment, connection, and support that makes Humboldt so special,” she stated, highlighting the significance of the gathering.
Fostering Authentic Relationships
In discussions with fellow panelists, von Borstel noted the distinct differences in community engagement strategies between rural and urban settings. Her experiences reaffirmed the advantages of being embedded in a close-knit community where genuine relationships are prioritized over digital marketing strategies.
Reflecting on the past year, von Borstel expressed gratitude for the connections she has built. “The invitation to speak at the Women’s Conference has confirmed that the roots Hyperion has established are intricate and resilient,” she said. This affirmation inspires her to approach the next phase of growth with authenticity and thoughtfulness.
Von Borstel encourages other business owners to remain actively engaged with their communities. “Whatever growth looks like to you, maintaining active engagement is crucial. It will support your organization organically through transitions and new opportunities,” she advised.
As Hyperion Humboldt Realty continues to evolve, the focus remains on nurturing the community it serves while pursuing sustainable business practices. Von Borstel’s dedication to fostering relationships and uplifting those around her stands as a testament to the values at the heart of her company.
With a clear vision for the future, Hyperion is poised to navigate the challenges of the real estate market while remaining deeply rooted in the community of Humboldt.