Urgent Update: The fashion world is on high alert as The Hollywood Reporter and data firm Launchmetrics prepare to host a crucial webinar titled “Influence that Performs: The Playbook for High-Performing Ambassador Content” on September 4, 2025, at 11 a.m. EDT. This event will tackle pressing questions about the effectiveness of Hollywood’s style ambassadors on the red carpet, a topic that is more relevant than ever.
The stakes are high for both celebrities and the luxury brands they represent. With the 2025 Emmy Awards just around the corner on September 14, the discussion will focus on how stars and designers can maximize their impact for mutual benefit. Recent data reveals that luxury brands are increasingly tied to A-list appearances, making the need for effective strategies critical.
The upcoming webinar follows the launch of the Red Carpet Power Rankings, initiated in December 2023. This series has evaluated brand performance during major events like the 2024 Golden Globe Awards and the upcoming Emmy Awards, employing Launchmetrics’ proprietary Media Impact Value (MIV) algorithm. This innovative tool quantifies the influence of red carpet appearances, assigning a monetary value to each social media interaction and editorial mention.
For instance, during the 2025 Met Gala, Louis Vuitton captured the spotlight with an impressive $55.2 million in MIV, while Chanel earned $16.9 million at the 2025 Academy Awards, thanks to stars like Lupita Nyong’o and Margaret Qualley donning their designs.
The findings also highlight how unexpected moments can elevate brand visibility. At the 2025 Academy Awards, actor Adam Sandler wore Steph Curry 11 sneakers by Under Armour, demonstrating the unpredictable nature of red carpet influence. Similarly, Blue Ivy Carter‘s appearance in Marina Larroudé‘s Dolly boots during the 2024 Grammy Awards propelled the brand into a top-five ranking.
As the conversation evolves, experts like Mimi Yapor, vice president of IMG Models, and Laurie Brookins, contributing writer for THR, will share insights on leveraging viral moments, selecting the right ambassador, and balancing immediate impact with long-term brand value.
This webinar comes at a pivotal time as brands and stylists strive for greater accountability and transparency in their partnerships. With the fashion landscape constantly changing, it’s crucial for all parties involved to understand their roles and the potential consequences of their collaborations.
Don’t miss out on this essential discussion. Click here for more information and to register for the September 4 webinar. The future of red carpet partnerships hangs in the balance.