Hollister has marked its 25th anniversary by launching a limited-edition capsule collection inspired by the iconic styles from the early 2000s. The brand recognized a resurgence in the popularity of its archived designs on resale platforms, particularly on social media channels like TikTok and Instagram, prompting this nostalgic revival.
The anniversary collection features a total of 38 styles, with 22 women’s pieces and 16 men’s offerings. Prices range from $14.95 to $59.95, making these vintage-inspired items accessible to a broad audience. The collection includes a variety of clothing such as tees, dresses, hoodies, and shorts, aimed at both long-time fans and new customers looking for stylish, retro options.
Celebrating a Nostalgic Era
Kelly Hall, Senior Vice President of Merchandising & Design at Hollister, stated, “To celebrate our history, we wanted to bring back the styles that put Hollister on the map 25 years ago.” The designs in this collection remain true to their original forms, embodying the essence of the early 2000s without alterations. This approach ensures that fans can enjoy authentic pieces reminiscent of the era.
Among the standout items is the Tie-Back Henley Babydoll Top, priced at $29.95. This top draws inspiration from popular television shows of the time, such as *Pretty Little Liars* and *The L Word*, and is available in three colors: Navy Blue, Heather Gray, and Rose. The style captures the preppy and feminine aesthetics that defined the decade, characterized by long sleeves and a flared hem.
The collection also features the Strapless Tie Waist Babydoll Top, which retails for $24.95. This item offers a more relaxed, beachy vibe, suitable for casual outings or summer events.
Diverse Offerings for All
For men, the capsule includes popular items like the Waffle-Lined Newport Beach Graphic Zip-Up Hoodie, priced at $59.95. This hoodie is designed to evoke memories of back-to-school shopping, complete with a distressed finish and essential features such as drawstrings and front pockets.
Another nostalgic piece is the Button-Through Icon Shirt, available in navy blue plaid and retailing for $39.95. This shirt features a quarter-length sleeve design and Hollister’s recognizable seagull logo, making it a quintessential item from the 2000s.
The collection does not overlook denim, with styles like the High-Rise Medium Wash Flare Jeans, currently available for $29 after a discount. These boot-cut jeans reflect the popular silhouettes of the time, designed to be paired with various tops for a complete throwback look.
Hollister’s anniversary collection offers a unique opportunity for consumers to reconnect with the styles that shaped their youth. With its focus on authenticity and nostalgia, the brand aims to capture both the hearts and wardrobes of its customers, proving that the appeal of Y2K style is as strong as ever.