Hailey Bieber recently made headlines by selling her beauty brand, Rhode, to e.l.f. Beauty for a remarkable $1 billion. In a candid interview with WSJ Magazine, she discussed her plans for the proceeds from the sale, emphasizing her desire to invest wisely for her son, Jack’s future.
Bieber expressed that this significant financial milestone represents a new chapter for her. “I want to preserve that for my son’s future,” she stated, underlining her commitment to responsible financial management. At just 28 years old, she noted, “It’s an amount of money that I have not dealt with before, so I just want to be smart with it.”
Investing Wisely
During the interview, Hailey shared her perspective on motherhood and its impact on her professional life. She described feeling a newfound “ferocity” since becoming a parent. Reflecting on her transformation, she remarked, “I like who I am so much more now than I did before I had my son.” This evolution has instilled in her a “silent strength and confidence.”
Bieber’s approach to investment is both personal and strategic. She indicated a desire to remain involved in the brand, stating, “I never wanted to sell my company and wipe my hands clean and walk away from it.” She remains active in Rhode’s product development, continuing to test products and participate in meetings, ensuring her vision for the brand endures.
In her new role as a strategic adviser at e.l.f. Beauty, Bieber plans to share insights and contribute to the cosmetic brand’s direction. This partnership is intended to preserve the identity of Rhode while leveraging e.l.f.’s resources for growth.
Future Aspirations
Bieber also entertained the idea of expanding Rhode’s product line to include items for children. When prompted about the potential for baby products, she shared her current practices, saying, “My baby every single night goes to bed like a baby glazed doughnut. I slather him with French pharmacy lotions.” This playful yet insightful comment highlights her commitment to quality both personally and professionally.
The sale of Rhode marks a significant moment not just for Bieber but also for the beauty industry, reflecting the increasing trend of celebrity-driven brands entering the corporate sphere. With her strategic investments aimed at securing her family’s future, Hailey Bieber is poised to make a lasting impact beyond her existing success.
As she navigates this new landscape, her focus remains clear: to ensure that her financial decisions today contribute positively to her son’s tomorrow.