The beloved sport of bowling will take center stage in the 99th Macy’s Thanksgiving Day Parade on November 27, 2025, as Go Bowling returns with a spectacular float designed to captivate millions of viewers. This annual event, held in New York City, has become synonymous with the kickoff of the holiday season and will showcase Go Bowling’s commitment to promoting bowling as a fun and inclusive activity for all ages.
As the consumer-facing brand of the International Bowling Campus (IBC), which includes the Bowling Proprietors’ Association of America (BPAA), the United States Bowling Congress (USBC), and Strike Ten Entertainment (STE), Go Bowling has been an official partner of the parade since 2018. This year, they will present an impressive float named Pinelope, featuring an animatronic bowler in dynamic motion, rolling down the 2.5-mile parade route, accompanied by vibrant bowling pin costumed characters.
Tyler Herreman, president of the BPAA, expressed pride in the continued representation of bowling at this iconic event. He stated, “The Macy’s Thanksgiving Day Parade is one of our nation’s most cherished traditions, and we’re proud to see bowling represented so vibrantly year after year.” Herreman emphasized that this partnership not only celebrates the joy of bowling but also highlights local bowling centers that foster community connections throughout the year.
John Harbuck, president of STE, echoed this sentiment, saying, “We’re thrilled to once again roll into the Macy’s Thanksgiving Day Parade and share the excitement of bowling with millions of spectators across the country.” He noted that the Go Bowling float exemplifies the energy and community spirit that make bowling the number one participatory sport in America.
In conjunction with the parade, Go Bowling is launching the Macy’s Shopping Spree Sweepstakes, offering one lucky bowler a chance to win a $1,000 holiday shopping spree at Macy’s. Additionally, throughout November, Go Bowling will engage fans with their “12 Days of Giveaways” campaign, awarding followers on social media with limited-edition Macy’s Thanksgiving Day Parade-themed bowling balls and pins.
The Macy’s Thanksgiving Day Parade is renowned not only for its giant character balloons but also for its dazzling floats, celebrity appearances, and musical performances. Since its inception in 1924, the parade has become a hallmark of American culture, marking the official start of the holiday season.
For those interested in catching the parade, it will be broadcast live on NBC and streamed on Peacock, with local listings available for specific times. For further details on the parade and Go Bowling’s activities, visit macys.com/s/parade and GoBowling.com.
As the excitement builds for this year’s event, Go Bowling stands ready to inspire future generations of bowlers while celebrating the sport’s rich community spirit amid a festive atmosphere.