Global sales of electric vehicles (EVs) have surged, with plug-in vehicles capturing a remarkable 28% market share in June 2025. This growth reflects a significant year-on-year increase of 22%, with more than 1.8 million registrations of plug-in vehicles recorded worldwide. Battery electric vehicles (BEVs) accounted for over 1.1 million of these registrations, representing a 24% increase compared to June 2024. Plug-in hybrids also saw growth, with approximately 600,000 units registered, marking an 18% rise.
The Tesla Model Y maintained its position as the top-selling EV, achieving 127,000 registrations, a 7% increase year-on-year. Conversely, the Tesla Model 3 faced challenges, with its registrations plummeting 28% to about 46,000 units. This decline can be attributed in part to intensified competition and the Model Y’s recent refresh, drawing potential buyers away from the sedan. Notably, the BYD Seagull outperformed the Model 3 in June, achieving a peak month with 50,930 registrations.
International markets are becoming increasingly significant for BYD, particularly in Latin America. In June, one-third of the Seagull’s registrations stemmed from export markets, with Brazil and Mexico contributing 1,900 and 1,700 units, respectively. BYD’s strategy, encapsulated in its motto “Go Global, Think Local,” emphasizes tailoring products and marketing to meet regional preferences. This approach appears to be paying dividends, as BYD continues to expand its international footprint.
The competitive landscape also featured strong performances from other manufacturers. Geely’s Xingyuan achieved a record 41,000 registrations, while the AITO M8 SUV entered the market with impressive sales of 21,000 units. The Leapmotor B10 crossover joined the sales leaderboard for the first time, with 14,312 units sold in its fourth month on the market.
Shifts in Market Dynamics and Future Outlook
The year-to-date (YTD) rankings reflect BYD and Tesla’s dominance, with the Tesla Model Y and BYD Song securing the top positions. However, the Tesla Model 3 is losing ground, currently at risk of being surpassed by both the BYD Seagull and Geely Xingyuan. Tesla’s deliveries in Q2 reached 110,000, compared to the Seagull’s 135,000 and the Xingyuan’s 116,000. This trend suggests that the Model 3 may not maintain a podium position for the first time since 2018.
BYD’s impressive sales numbers were complemented by a range of vehicles, with a total of 11 models appearing on the sales leaderboard. Highlights included the Dolphin, which benefited from a recent refresh, achieving over 24,000 deliveries, and the Sealion 05 crossover, which recorded 17,190 units sold.
Legacy automakers have struggled to keep pace with the rapid growth of EV sales. Skoda’s Elroq compact crossover showed promise, with 9,928 deliveries in June, inching closer to the 10,000 mark. Meanwhile, the German luxury brands Mercedes and Audi also reported strong numbers, indicating a potential rebound in their sales efforts.
Looking ahead, BYD remains firmly in the lead with a market share of 17.3%, while Tesla holds 12.2%. Geely follows closely behind at 11.5%. The market dynamics suggest an ongoing battle for supremacy among these manufacturers, particularly as consumer preferences evolve.
As the second half of the year unfolds, the competition in the EV segment is expected to intensify, with emerging models and new strategies shaping the landscape. The growing trend of international sales will likely play a crucial role in determining which manufacturers can capitalize on the expanding market for electric vehicles.