The so-called “girlboss” phenomenon is attempting a revival as several prominent figures from this movement try to re-establish their presence in the business world. Audrey Gelman from The Wing and Ty Haney of Outdoor Voices are among those making second acts after facing significant backlash in recent years. Their new ventures, however, have yet to gain the traction they once enjoyed.
In an episode of the podcast ICYMI, host Kate Lindsay is joined by Scaachi Koul, a senior writer at Slate, to discuss the challenges facing these former titans of female entrepreneurship. The conversation highlights how, despite their previous success, both Gelman and Haney have struggled to regain the spotlight after various exposés brought to light issues like poor management practices and allegations of racism within their companies.
The term “girlboss” gained popularity in the late 2010s, championing female leadership and entrepreneurship. However, as the narrative evolved, criticisms emerged, leading to the cancellations of several girlboss-led brands. The fallout raised questions about the sustainability of such movements when foundational practices are called into question.
2025 could prove to be a pivotal year for these figures. The podcast episode explores whether there is any room for redemption in the current cultural climate. Gelman and Haney’s attempts to re-enter the business landscape have met with skepticism, as many wonder if the public is ready to embrace the girlboss narrative once more.
The podcast delves into the specifics of their new projects and the reasons behind their lackluster reception. Listeners are encouraged to consider the broader implications of their comebacks and whether the girlboss concept is outdated or still relevant in a rapidly evolving business environment.
Both Gelman and Haney are not only attempting to revitalize their careers but also seeking to redefine their brands in a way that addresses past criticisms. This effort may require more than just a rebranding; it may necessitate a fundamental shift in how female leadership is perceived and executed.
As the discussion unfolds, it raises critical questions about accountability and the future of female entrepreneurship. Can these individuals successfully navigate their past failures and forge a new path, or will their attempts ultimately fall flat?
For those interested in the intersection of feminism and business culture, this episode of ICYMI provides an engaging exploration of the girlboss comeback. It is a reminder that the road to redemption in the public eye is fraught with challenges, particularly for those who have previously faced significant scrutiny.
Listeners can access ICYMI on various platforms such as Apple Podcasts and Spotify, where they can also find exclusive content through Slate Plus. The series is produced by Daisy Rosario, Vic Whitley-Berry, and Kate Lindsay, with contributions from Kevin Bendis.
In a world where the narrative around female leadership is continually evolving, the attempts of Gelman and Haney may serve as a litmus test for the future of the girlboss movement. As we approach 2025, only time will tell if these entrepreneurs can truly reclaim their place in the business landscape.