UPDATE: A daring theft at the Louvre Museum has sparked an unexpected marketing blitz from the German company Böcker, known for its Agilo truck-lift. On September 24, 2023, thieves executed a brazen heist, snatching priceless jewels within a shocking 10 minutes using Böcker’s equipment. The incident has left many in France outraged and stunned.
In a bold move, Alexander Böcker, CEO of Böcker, and his wife, Julia Scharwatz, promptly harnessed the incident for an advertising campaign. Just a day after the theft, they launched a social media initiative featuring their Agilo truck-lift parked outside the Louvre with the tagline: “When you’re in a hurry, the Böcker Agilo carries your heavy treasures.”
This rapid marketing response has resonated with audiences, igniting a frenzy online as people reacted to the audacious nature of the crime. The thieves climbed through a second-floor window, used the elevator to transport their loot, and escaped on scooters, leaving behind no injuries but a wounded national pride.
Böcker and Scharwatz immediately recognized their company’s lift in the shocking footage of the heist. “We bought the rights to the photo on Monday morning after brainstorming the idea,” Böcker stated during an interview with Reuters. He added that they decided to go forward with the ad campaign only after confirming that no one was harmed during the robbery.
The company, based nearly 400 miles from the Louvre in Werne, Germany, has received mixed reactions. While some social media users have praised the campaign’s creativity, others have criticized it as inappropriate. Yet, Böcker noted the positive feedback they’ve received, including comments like, “Hey, you Germans do have a sense of humor after all.”
The heist underscores the audacity of modern criminals and the lengths companies will go to capitalize on unexpected events. The Agilo truck-lift, sold to a Parisian company in 2020, was reportedly stolen from them and used in the Louvre heist, highlighting a bizarre twist of fate for Böcker.
As reactions continue to pour in, the world watches to see how this story unfolds. Will Böcker’s marketing strategy pay off in the long run? As authorities investigate the theft, the company remains at the center of a conversation that blends crime with commerce in a way that is both captivating and controversial.
Stay tuned for more updates on this developing story as it captures international attention and sparks discussions about ethics in advertising.