California Governor Gavin Newsom is actively reshaping his public persona as he gears up for a potential presidential run in 2024. Reports indicate that he is attempting to distance himself from his previous image amid declining approval ratings in his home state. As of now, his approval rating sits at a concerning 44%, according to the Public Policy Institute of California. Voter sentiment suggests that many believe he prioritizes his own interests over those of Californians, with a recent Berkeley IGS poll indicating that a majority feel he does this only “a little” of the time.
Recognizing the need for a transformation, Newsom has embraced a more assertive and masculine image. In the wake of the 2022 midterm elections, where Democrats faced significant setbacks, he appears to be targeting a demographic that favors a more robust and combative approach. This became evident during his recent appearance on the Shawn Ryan Show, where he showcased a newfound affinity for outdoor activities and gun rights, declaring support for the Second Amendment—a stark shift from his previous stance.
During the podcast, Newsom attempted to connect with audiences by adopting a more casual, relatable demeanor. He referred to Ryan as “brother” and expressed enthusiasm for hunting and skeet shooting. Observers noted that such efforts seemed to be an attempt to align himself with traditional masculinity, contrasting sharply with his earlier criticisms of “toxic masculinity.”
Despite these efforts, remnants of his previous persona occasionally surfaced. For instance, he referenced California’s population of Nobel Laureates while discussing achievements, a topic that may not resonate with the average voter. Yet, he swiftly pivoted to discussing the merits of Fortune 500 companies, perhaps in an effort to resonate with business-minded voters.
The political landscape is shifting, and polling indicates that Democratic voters are increasingly seeking candidates who display a willingness to fight against opponents like former President Donald Trump. An NBC News poll from March revealed that nearly two-thirds of Democrats are looking for leaders who are ready to confront Trump, even at the risk of legislative inaction. This sentiment could explain Newsom’s more aggressive rhetoric and public persona, as he seeks to portray himself as a fighter.
In addition to his media appearances, Newsom’s social media strategy has also undergone a transformation. His team has adopted a more provocative tone, exemplified by a recent post that labeled White House Deputy Chief of Staff Stephen Miller as a “fascist cuck.” Newsom has stated he would not apologize for such remarks, further cementing his commitment to a bold, unapologetic image.
In a bid to redefine his legacy, Newsom has also made attempts to alter perceptions of his handling of the COVID-19 pandemic. While he oversaw one of the strictest responses in the United States, he has recently expressed regret over certain decisions, such as closing beaches and outdoor spaces. During his conversation with Ryan, he described these actions as “foolish,” acknowledging the prevailing public health consensus at the time that outdoor transmission was low.
As the 2024 election approaches, Newsom’s efforts to distance himself from his past actions and policies may be critical for his campaign. Recently, he faced scrutiny during a trip to South Carolina, where he learned that many Democrats are hesitant to adopt California’s progressive policies. To counter this, he has emphasized California’s strict gun laws while simultaneously expressing respect for gun owners’ rights.
Ultimately, Newsom’s reinvention appears to be a calculated strategy to appeal to a broader range of voters. Whether this new image resonates remains to be seen, but it is clear that he is committed to presenting a version of himself that he believes will resonate with potential supporters as the political landscape evolves. The question now is whether this transformation will prove effective as he navigates the complexities of a national campaign.