Frisco’s Main Street is bustling with activity as local businesses participate in Small Business Saturday, but they are simultaneously contending with ongoing construction. The project, which is aimed at enhancing the area, has created significant challenges for shop owners who rely on foot traffic to sustain their operations.
At Dad Jokes Cheesy Burger, co-owner Gabby Jones expressed the importance of such days for small businesses. “Small businesses are really us trying to support our staff too,” Jones stated. Her restaurant, which opened just four months ago, is situated in the heart of a multi-million dollar construction project that has been ongoing for over a year and a half. Despite hopes that Small Business Saturday would bring in a larger crowd, she noted, “We were really hoping today would be busy. It’s been a little steady, but not what we were preparing for.” Jones remains thankful for the customers who have visited, stating, “We are so grateful for the people that have walked in the doors.”
The lengthy construction has fundamentally reshaped the Rail District, which the city is transforming to become more walkable and vibrant. While improvements are on the horizon, shop owners like Scott Hoffner, owner and chef at Didi’s Downtown, have been feeling the strain. Hoffner observed the new sidewalks being built outside his restaurant and remarked, “This is the new sidewalk, yeah. It’s big enough you can drive a car down it, but I’m just glad to see it.”
According to city officials, the new sidewalks and the return of two-way traffic on Main Street are expected to be completed soon. However, Hoffner pointed out that construction has led to a decline in customer traffic, which is vital for many businesses. “If you don’t support small businesses, we won’t be here,” he emphasized. “Small businesses, in my mind, are what make the world go round.”
Despite these issues, local business owners maintain a sense of optimism about the future. They believe that the enhancements will ultimately attract more visitors back to the Rail District. Jones echoed this sentiment, stating, “We hope that it becomes even better when the construction’s done.”
As the construction continues, the resilience of Frisco’s small businesses shines through. The community’s support will be essential in ensuring their survival and success, particularly during challenging times. The anticipation for a revitalized Main Street remains high, as business owners look forward to reaping the benefits of the city’s investment in their neighborhood.