Families in Los Angeles are experiencing long waits as they line up for hours to buy masa, the essential dough for Christmas tamales, at the popular Amapola Market. Just this morning, on December 5, 2023, shoppers like Christina Chavarria faced a line that wrapped around the parking lot, eager to secure the highly sought-after ingredient.

UPDATE: Chavarria, who has already prepared nearly 200 tamales, returned to Amapola Market specifically for more masa, citing its unmatched quality. “It doesn’t bother me to wait; this masa is the best,” she said, embodying the dedication many families have toward their holiday traditions.

The rush for masa reflects the urgency of the holiday season in Southern California, as tamales are a cherished part of Christmas celebrations for many families. Market-goers are not only purchasing masa but also embracing the festive spirit, making Amapola Market a bustling hub of activity.

Authorities at the market confirm that this annual surge in demand for masa typically begins in early December. With Christmas just weeks away, many families are scrambling to prepare their traditional meals. The market is expected to remain busy throughout the month, with even longer lines anticipated as the holiday approaches.

For those looking to join in on the festive tradition, arriving early is essential. The demand for masa is high, and shoppers are encouraged to plan ahead to avoid disappointment. Amapola Market has become a symbol of the holiday season, drawing in both loyal customers and new faces eager to partake in the beloved custom of tamale-making.

As the holiday draws near, expect to see more families flocking to local markets to ensure they have everything they need for their festive meals. The energy of the season is palpable, and the lines at Amapola Market are a testament to the community’s commitment to keeping traditions alive.

Stay tuned for more updates as the holiday season unfolds, and check local markets for special hours and offerings. Families are gearing up for a memorable Christmas, one tamale at a time!