LOS ANGELES – Apple Original Films’ latest blockbuster, “F1,” directed by Joseph Kosinski and featuring Brad Pitt, has raced ahead in the box office with an impressive $10 million in total previews this week. This marks a significant milestone for Apple, as the film outpaces previous high-budget releases such as Ridley Scott’s “Napoleon” and Martin Scorsese’s “Killers of the Flower Moon.”
Immediate Impact
The “F1” film, a collaboration with Warner Bros., not only marks Apple’s foray into large-scale cinematic releases but also sets a new benchmark by surpassing the preview earnings of recent high-profile movies. The film’s performance highlights Apple’s growing influence in the film industry.
Key Details Emerge
With $7 million earned from showings that began at 3 PM and an additional $3 million from earlier Imax and PLF previews, “F1” is on track for a potential $50 million-plus opening weekend. Warner Bros. shared 50% of the global promotional and advertising costs, and both companies will recoup these expenses before Warner Bros. receives a distribution fee.
$10 million in total previews for “F1,” setting a record for Apple Original Films.
Industry Response
The film industry is abuzz with the success of “F1,” as it sets a new precedent for Apple Original Films. The movie’s Rotten Tomatoes Audience score of 97% and 84% certified fresh reviews suggest a strong reception from both audiences and critics alike.
By the Numbers
- “F1” Preview Earnings: $10M
- Production Costs: Estimated at $200M
- Rotten Tomatoes Audience Score: 97%
- Projected Global Opening: $115M+
What Comes Next
As “F1” gears up for its official release, industry analysts predict robust box office performance. The film is expected to open globally to over $115 million, further solidifying Apple’s position in the competitive film market.
Background Context
The announcement comes as Apple continues to expand its footprint in the entertainment sector, building on the success of previous releases. This development builds on Apple’s strategy to diversify its content offerings and engage a wider audience.
Expert Analysis
According to industry experts, the success of “F1” could signal a shift in how tech companies approach film production and distribution. The collaboration between Apple and Warner Bros. exemplifies a new model of partnership in the industry.
Regional Implications
The film’s success could have significant implications for regional markets, particularly in areas where motorsport has a strong following. The timing is particularly significant because it coincides with a renewed interest in Formula One racing globally.
Timeline of Events
- 3 PM Showings: $7M earned
- Earlier Imax and PLF Previews: $3M earned
- Projected Opening Weekend: $50M+
Meanwhile, other films like “M3GAN 2.0” and “Lilo & Stitch” continue to draw audiences, though they trail behind the groundbreaking success of “F1.” “M3GAN 2.0” previews earned $1.5 million, a modest figure compared to its predecessor.
As the film industry watches closely, the continued performance of “F1” will be a key indicator of Apple’s future strategies in film production and distribution. The move represents a significant shift from traditional studio models, potentially reshaping the landscape of cinematic releases.