At the upcoming Money20/20 USA conference in Las Vegas, two prominent figures in the financial technology sector will address the transformative impact of agentic artificial intelligence (AI) on the industry. On October 27, 2025, Steve Mugford, a member of the board of directors at Persado and former Executive Vice President at Capital One, will join Raj Date, the inaugural Deputy Director of the U.S. Consumer Financial Protection Bureau (CFPB) and Managing Partner at Fenway Summer, for a session titled “An AI CFO in Everyone’s Pocket.”
Exploring the Challenges of Agentic AI
The session will focus on the challenges and opportunities that financial institutions face in the age of agentic AI. These intelligent systems, designed to operate on behalf of consumers, are set to revolutionize personal finance management. Key questions will be raised, such as the implications of having a personal AI working around the clock to manage individual financial health. This could significantly alter how banks approach product and pricing strategies, as they must adapt to changes in profit pools and even balance sheets.
Another major topic of discussion will be the impact of agentic AI on marketing strategies. As the market becomes more dynamic, financial institutions will need to rethink their approaches to engage not only human consumers but also their AI counterparts. Compliance and regulatory frameworks will also come under scrutiny, with a focus on whether existing teams are prepared for the rapid changes brought about by AI technology.
During the session, Mugford will highlight how these technologies can create new avenues for marketing, compliance, and pricing strategies. His insights will be complemented by Date, who will provide a regulatory perspective, drawing from his extensive experience in financial services.
Details of the Conference Session
The discussion is scheduled to take place on October 27, 2025, from 11:10 to 11:30 am at The Venetian Hotel in Las Vegas. Industry leaders, media, and analysts attending Money20/20 are encouraged to participate and engage with the speakers. The session promises to offer valuable insights into how AI can empower retail banks, fintechs, credit unions, and insurance organizations to rapidly produce high-value, compliant creative solutions.
For those interested in exploring how Persado employs AI to enhance marketing efforts across various sectors, including financial services, meetings can be scheduled by contacting [email protected] Similarly, inquiries regarding Fenway Summer can be directed to [email protected]
As companies navigate the complexities of AI integration, the insights shared at Money20/20 will be crucial for understanding the future landscape of financial services.
Persado, known for combining marketing technology and regulatory technology, has developed solutions that help enterprises generate personalized and compliant content at scale. Its AI is trained on data from over 1.2 billion consumers, ensuring effective engagement and business impact.
Fenway Summer, established in 2013, specializes in early-stage investments at the intersection of financial innovation and regulatory change. The firm has invested in over 70 companies, leveraging its regulatory insight and operational expertise to support new ventures in the financial services sector.