Emma Chamberlain is back as the face of Stuart Weitzman for the spring 2026 campaign, showcasing the latest designs from the luxury footwear brand’s acclaimed Vinnie Sculptural collection. This collaboration marks Chamberlain’s return as a global ambassador for Stuart Weitzman, a position she first held during the fall 2025 campaign, where she represented the “New York attitude.”
The Vinnie Sculptural collection is renowned for its minimalist silhouettes and distinctive sharp, angled heels. This season, Chamberlain introduces new warm-weather styles, including an 85-mm wedge slide, a 50-mm wedge thong slide, an 85-mm wraparound thong sandal, and new color options for the 50-mm slingback.
Campaign Highlights and Visual Aesthetic
Captured by fashion photographer Ned Rogers, the campaign reflects a vibrant celebration of springtime in New York City. It portrays Chamberlain engaging in various activities, such as people-watching on a park bench, enjoying a whimsical moment reminiscent of “Singin’ in the Rain,” and exploring local bookstores. The imagery evokes a sense of joyful optimism associated with the first sunny days of the season.
Chamberlain expressed her enthusiasm for the Vinnie collection in a recent statement. “I fell in love with the Vinnie styles the first time I put them on. My Vinnie boots and pumps have quickly become closet staples,” she remarked. “When the Stuart Weitzman team showed me the new Vinnie sandals, I knew immediately that I had to add them to my Vinnie collection. The campaign photo of me sitting on the bench surrounded by pigeons is one of my favorite images of me ever taken.”
Future Campaigns and Brand Strategy
This latest campaign follows a recent collaboration featuring Ming Xi, a Chinese supermodel and returning global ambassador for the brand. Upcoming campaigns will also include prominent figures such as Ashley Graham and Ilana Glazer, continuing the brand’s strategy of partnering with influential and diverse personalities to reach a broad audience.
Stuart Weitzman, owned by Caleres, aims to engage consumers through its campaigns by focusing on themes of empowerment and self-expression, particularly for high-achieving women. The brand’s playful exploration of spring resonates with its audience, highlighting how fashion can be both functional and expressive.
As Chamberlain steps into the spotlight once again, her role not only reinforces the brand’s identity but also engages a younger demographic keen on modern, stylish footwear. The Vinnie Sculptural collection positions itself as a desirable choice for those looking to combine elegance with contemporary design in their spring wardrobe.