Dunkin’ has launched a promotional campaign that combines celebrity influence with a focus on health, introducing a limited-edition reusable cup associated with its new line of high-protein beverages. Customers across the United States can obtain a special “Hot Girls Run on Dunkin’” cup with the purchase of a Dunkin’ Protein Refresher, available at participating locations while supplies last.
The reusable cup showcases Dunkin’s iconic pink and orange colors, prominently displaying the phrase “Hot Girls Run on Dunkin’.” It also features a stylized signature of rapper Megan Thee Stallion, complemented by a neon heart, celebrating both the artist and her fan base. This initiative reflects the brand’s strategy to merge pop culture with health-focused product offerings.
New Protein Options from Dunkin’
This launch coincides with Dunkin’s recent introduction of Protein Milk, which allows customers to enhance a variety of beverages with an additional 15 grams of protein. This milk can be added to items such as coffees, lattes, matcha drinks, and Refreshers, providing an easy way for customers to integrate protein into their diets without altering their usual choices.
Dunkin’ has developed its Protein Refreshers line to include flavors like Megan’s Mango Protein Refresher and Strawberry, designed to appeal to health-conscious consumers. This move aligns with a growing trend in the food and beverage industry that prioritizes nutritional enhancements and customization.
The combination of celebrity branding and nutritional innovation positions Dunkin’ to attract a diverse audience, from devoted fans of Megan Thee Stallion to health-focused customers seeking tasty, protein-rich options. As the beverage market evolves, Dunkin’ is actively adapting to meet the demands of contemporary consumers.
This initiative not only promotes Dunkin’s product range but also encapsulates a broader shift towards wellness and personalization in the food and beverage industry. By leveraging the popularity of artists like Megan Thee Stallion, Dunkin’ aims to bolster its image and sales in a competitive market.