URGENT UPDATE: NBCUniversal has just announced the launch of the Dun Dun Diner, a thrilling “Law & Order”-themed pop-up restaurant set to open in New York City from October 3-5. This unique dining experience celebrates the 35th anniversary of the iconic franchise and will be located at the famed Rockefeller Center.

Fans of the series can attend for free, but reservations are essential and will be issued on a first-come, first-served basis, starting at noon ET this Friday on exploretock.com/dundundiner. This pop-up promises to immerse visitors in the world of “Law & Order,” creating a quintessential NYC hangout reminiscent of the hard-working detectives from the series.

Attendees will have the chance to indulge in classic diner favorites while enjoying limited-edition merchandise and interactive experiences that celebrate “Law & Order’s” beloved characters, guest stars, and unforgettable storylines. As stated on the reservation site, the Dun Dun Diner will offer an unforgettable atmosphere for fans to relive their favorite moments from the show.

Food will be provided by Milk Bar, while Dinner Service NY will handle merchandise sales. Each visitor can claim one free food item and one piece of merchandise per day, although supplies are limited.

In addition to the pop-up, the latest season of “Law & Order” premieres on September 25 at 8 p.m., followed immediately by the debut of “Law & Order: SVU” season 27 and “Law & Order: Organized Crime” season 6. All episodes will be available for streaming on Peacock the following day, adding to the excitement for fans eager to catch up with their favorite characters.

With the Dun Dun Diner opening just days away, avid fans and food lovers alike are encouraged to secure their reservations immediately. This limited-time event is expected to draw long lines and high demand, so don’t miss your chance to be part of this unique celebration of one of television’s most enduring franchises.

Keep an eye on the official reservation website for updates as the opening date approaches and prepare for an immersive experience that will resonate with both new fans and long-time viewers of “Law & Order.”