In a recent broadcast on CNBC’s *Squawk on the Street*, financial commentator Jim Cramer examined the spending habits of affluent Americans and shared insights into 16 stocks that are currently on his radar. His remarks were influenced by a discussion with Robert Frank of *The Wall Street Journal*, where Cramer highlighted the notion of the “wealth effect.” He noted that while some trends may indicate caution, wealthy individuals continue to spend robustly.
Cramer expressed optimism about companies that have shown resilience despite economic fluctuations. He indicated that tax cuts for the wealthy have left more disposable income, which could positively affect certain sectors. “We have a lot of money coming in,” Cramer stated. “And don’t forget, we have a thousand dollars per child next year. I see a lot of things after we get through this period.”
Key Stocks Discussed by Cramer
To compile his list, Cramer highlighted stocks mentioned during the November 14, 2025 episode. Each stock was accompanied by its number of hedge fund investors, demonstrating the interest from institutional investors. This approach is based on research suggesting that mimicking the top picks of hedge funds can yield better market performance.
Live Nation Entertainment, Inc. (NYSE:LYV) grabbed Cramer’s attention after the stock experienced a notable decline following a poor performance from StubHub. Despite this, Cramer remains bullish on Live Nation, stating, “Live Nation stock has come down but I would buy that stock on the decline because they are very, very good at what they do.” The company reported revenues of $8.5 billion in its third-quarter earnings.
Another company on Cramer’s list is Royal Caribbean Cruises Ltd. (NYSE:RCL), which has seen its shares drop by 15% over the past month. Cramer defended the company, suggesting its recent fiscal results were not as negative as perceived. Cramer remarked, “I think that Royal Caribbean’s come down too much, I kind of like that.”
Cramer also discussed Starbucks Corporation (NASDAQ:SBUX), emphasizing the company’s efforts to navigate a challenging turnaround. He referenced board member Jørgen Vig Knudstorp, who recently purchased shares at $85 each. Cramer stated, “Starbucks is getting ahead of the schedule of the turn,” indicating optimism about the brand’s future.
The conversation extended to Apple Inc. (NASDAQ:AAPL), where Cramer praised the company’s robust balance sheet, reporting total assets of $364 billion with just $85 billion in long-term debt. He expressed excitement over a potential deal with Google, saying, “This Apple, Google deal’s gonna happen. It’s really terrific.”
Cramer’s Insights on Other Notable Companies
Cramer’s analysis also included Microsoft Corporation (NASDAQ:MSFT), particularly its cloud computing and AI ventures. He highlighted the different challenges faced in the business-to-consumer AI market compared to business-to-business solutions, indicating that “the consumer’s too fickle when it comes to AI.”
Cramer’s reflections on The Boeing Company (NYSE:BA) pointed to the importance of its cash flow and recent performance. Despite a 12.9% decline in stock value since late October, he acknowledged that the company has potential for recovery, saying, “There are some things that are going right.”
Other stocks included NIKE, Inc. (NYSE:NKE), which is undergoing a significant turnaround, and FedEx Corporation (NYSE:FDX), where Cramer noted the leadership of CEO Raj Subramaniam as pivotal. Cramer also mentioned consumer goods companies like The Clorox Company (NYSE:CLX) and Kimberly-Clark Corporation (NASDAQ:KMB), recognizing their potential amidst negative market sentiment.
Cramer’s insights illustrate a mixed yet hopeful outlook on several sectors that cater to wealthy consumers, reinforcing the idea that strong brands with effective management may thrive even in challenging economic climates. The stocks he discussed provide a snapshot of the market’s current landscape and offer investment opportunities for those looking to follow his recommendations.