BREAKING: Cracker Barrel has swiftly reversed its controversial logo change, reinstating the original design just hours after President Donald Trump urged the company to do so. The decision underscores the immediate impact of public backlash, particularly from conservative circles, against what was perceived as a “woke” rebranding.
Earlier today, Cracker Barrel announced on social media that it would bring back its beloved old logo, responding to customer feedback. “We thank our guests for sharing your voices and love for Cracker Barrel,” the company stated on X. “We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain.” This reversal follows a significant backlash that saw the restaurant chain lose nearly $100 million in market value.
In a politically charged move, the White House amplified Trump’s sentiments on Truth Social, where he called for Cracker Barrel to “go back” to its previous logo. The White House’s post featured a mock-up of the old design with Trump’s face substituting Uncle Herschel’s, alongside the phrase “America Is Back.” This pointed commentary highlights the intersection of politics and corporate branding in today’s climate.
Trump’s remarks came after he criticized the company for its new minimalist logo, stating, “Go work, go broke.” He predicted Cracker Barrel could gain $1 billion in publicity by handling the situation correctly. “Have a major news conference today,” he advised. “Make Cracker Barrel a WINNER again.”
The backlash against the logo change has been fueled by a vocal minority of critics, particularly MAGA influencers who have labeled the rebranding as part of a broader agenda. CEO Julie Felss Masino had initially defended the new design, claiming a positive reception from guests and team members. However, the mounting criticism forced the company to reconsider its strategy.
The urgency of this corporate pivot illustrates the powerful influence of social media and political figures on brand identity. Cracker Barrel is now in the spotlight, navigating a landscape where customer sentiment can shift rapidly based on public and political discourse.
As the situation develops, industry watchers will be keenly observing Cracker Barrel’s next steps. Will the company attempt to mend fences with its critics, or will it focus on reinforcing its traditional brand image? The immediate fallout from this decision has already set the stage for ongoing discussions about corporate branding in a polarized environment.
Stay tuned for more updates as this story unfolds.