A video shared on social media by a Cracker Barrel employee has cast doubt on the restaurant chain’s commitment to “homestyle cooking.” The footage, filmed in one of the restaurant’s kitchens, reveals pre-packaged meatloaf being heated in a microwave, raising concerns about food preparation practices.
In the clip, the employee candidly explains the process, stating, “We throw it in a microwave and then we serve it to you. And sometimes it’s still cold.” The video, initially posted on X, has garnered attention as other employees have echoed similar sentiments regarding the shift in food quality under the management of CEO Julie Felss Masino.
Concerns Over Food Quality and Employment Practices
Reports suggest that changes implemented by Masino have led to a decline in traditional cooking methods. According to a letter allegedly from a Cracker Barrel employee shared by weight loss influencer Kari Felkamp, the chain has moved towards serving more frozen foods to cut costs. The letter highlights that many long-term cooks have been laid off and that the restaurant’s offerings now resemble fast food more than homemade meals.
The employee claims that “now our food is like fast food,” contrasting it with the prior emphasis on homemade dishes. This transition has reportedly resulted in significant staffing cuts, particularly among part-time workers who are often unable to secure the 32 hours required to qualify for health benefits. The employee shared frustrations about the increased workload placed on remaining staff, stating, “We have families to feed and bills to pay.”
Backlash Over Recent Company Changes
Cracker Barrel has faced backlash not only for its food preparation practices but also for a recent rebranding effort. The company unveiled a new logo that removed the iconic barrel and mascot “Uncle Herschel,” a decision that drew criticism from customers and public figures alike. Following feedback, including a statement from former President Donald Trump, Cracker Barrel announced it would revert to its previous logo, citing a commitment to listening to customer preferences.
In light of financial struggles, the restaurant chain has been piloting new decor and menu items across various locations, attempting to modernize its image while still appealing to its traditional customer base. These efforts include testing over 20 new menu items and adjusting pricing strategies based on location.
The evolving landscape of Cracker Barrel highlights the challenges faced by established brands in adapting to contemporary dining expectations while maintaining their heritage. As the company navigates this transition, the voices of its employees remain critical in shedding light on the realities behind its kitchen doors.
Cracker Barrel has not yet provided an official response to the recent allegations and concerns raised by its staff.