UPDATE: A viral claim suggesting a shortage of blue pigment in beauty products has been debunked by renowned cosmetic chemist Javon Ford. In a crucial TikTok video posted earlier today, Ford asserts that modern makeup is not getting warmer due to a scarcity of blue pigments, but rather because most brands opt not to include them.
Ford’s video, which has already garnered over 162,900 views, responds directly to a viral trend where creators suggest that makeup shades are shifting towards warmer tones due to limited blue pigment availability. “No, there’s not a blue pigment shortage,” Ford emphatically states, addressing the misconception head-on.
The chemist reveals that major brands, including L’Oréal, are exceptions rather than the rule when it comes to incorporating blue pigment in their foundation products. To verify the claim of a shortage, Ford consulted two global pigment suppliers, both of whom confirmed that there is no such scarcity affecting the market.
Ford explains that the standard blue pigment used in complexion makeup is ultramarine, which is produced using sulfur and kaolin clay. He emphasizes that these raw materials are widely available, dispelling fears that the beauty industry is facing a pigment crisis.
For consumers looking for inclusive undertones in their makeup, Ford recommends brands like Urban Decay and those owned by L’Oréal, highlighting their commitment to diversity in shade offerings. He also points to the groundbreaking work of Balanda Atis, a former lead chemist at L’Oréal, whose innovations have significantly improved the representation of skin tones in makeup formulations.
Atis’s pivotal discovery that ultramarine blue could enhance the depth and vibrancy of foundation shades has transformed the industry. Her research led to the establishment of the Women of Color Lab at L’Oréal, resulting in over a dozen new foundation shades across prominent brands like Lancôme and Giorgio Armani.
The impact of Atis’s work is undeniable. It has not only widened the shade range but has also forced the beauty industry to confront the issue of true inclusivity, fundamentally changing how brands approach product development.
Viewers of Ford’s video have been quick to voice their opinions, sharing their experiences and recommending other brands that prioritize blue pigment in their formulations. Comments reveal a growing awareness among consumers, with one user stating, “Dior and Armani add blue,” while others expressed disappointment over brands like Pat McGrath for not doing the same.
Despite the pushback against the notion that blue pigment is too costly, Ford’s findings have resonated with both consumers and industry professionals. Many noted that major companies should not shy away from using blue pigments, especially given the multi-billion dollar nature of the beauty industry.
In response to the viral misinformation, Ford’s straightforward approach has won him praise. “I just love how educated and knowledgeable you are about this topic,” remarked one viewer, while another labeled his insights as “interestinggg.”
As this story develops, consumers are encouraged to seek out brands that prioritize inclusivity and transparency in their product formulations. The conversation around pigment availability and makeup inclusivity is more relevant than ever, and with chemists like Ford leading the charge, the beauty industry may soon see even greater advancements.
Stay tuned as we continue to monitor this evolving story and its impact on the beauty landscape.