In a recent evaluation by Consumer Reports, six smart TV brands have emerged as the most reliable options for consumers in 2024. This assessment comes after extensive research into performance, customer satisfaction, and product longevity. Selecting a smart TV is a significant investment, and reliability plays a crucial role, with consumers expecting their devices to last between six to eight years without issues.
Understanding brand reputation is vital when purchasing a smart TV. The following brands have consistently demonstrated high reliability scores and positive feedback from users, making them stand out in a competitive market.
Top Smart TV Brands
LG continues to lead the smart TV market, earning top marks for brand reliability from Consumer Reports. Known for its impressive HD and UHD picture quality, LG TVs are praised for their HDR capabilities and motion blur reduction. The LG G4 OLED and LG OLED evo AI C5, both in 77-inch sizes, are particularly noted for advanced features like AI Picture Pro and AI Super Upscaling. Users have expressed their satisfaction, with one Redditor stating, “It was the best money I have ever spent on a TV.” Additionally, CNET rated the LG G4 OLED Series an impressive 8.5/10 for its exceptional picture quality and off-angle viewing performance.
Following closely is Sony, which holds the second position in brand reliability. The company has a long history of innovation, having introduced the world’s first HDTV powered by Google. In March 2024, the Sony A95L OLED was dubbed the “King of TVs” at the annual Value Electronics TV Shootout. Its latest offering, the Sony Bravia 8 II, features QD-OLED technology and advanced AI processing, which enhances color accuracy and realism. Notably, it includes Netflix Adaptive Calibrated Mode, adjusting brightness according to ambient light.
Insignia, a brand associated with Best Buy, has made its mark as a budget-friendly alternative. Its F50 Series LED 4K UHD Smart Fire TV models, available in 70-inch and 75-inch sizes, have received commendations for their 4K resolution and DTS Virtual:X sound technology. Priced under $500, Insignia TVs offer excellent value without compromising on performance. Intriguingly, Insignia’s reliability rating surpasses that of more established brands like Samsung.
The Samsung brand is a formidable competitor, known for its extensive range of high-quality electronics. Since launching its first smart TV in 2008, Samsung has consistently impressed consumers. The S95F was recognized as the editor’s choice for picture quality in 2025 by CNET, underscoring its excellence in anti-glare technology. Samsung’s models consistently rank highly, with the S95D also earning praise as one of the top QD-OLED TVs in 2024.
Although Philips no longer manufactures its own smart TVs, its brand remains strong. The company, established in 1891, now relies on TP Vision for its TV production. The 65-inch OLED 120 Hz Roku TV features a 4K OLED display and Dolby Vision IQ, adapting content settings to the room’s lighting. Philips shares a reliability score with Samsung, reflecting its longstanding commitment to quality.
Lastly, Hisense has gained popularity for its affordable smart TVs packed with features. Since launching its first successful smart TV series in 2015, Hisense has expanded its offerings significantly. The 75-inch Class U8 Mini-LED ULED 4K UHD TV has received accolades for its brightness and gaming capabilities. Hisense ranks first globally in the 100-inch TV category and has been rated highly for brand reliability, outperforming competitors like TCL and Vizio.
Research Methodology
The rankings and reliability scores highlighted in this article are based on data from Consumer Reports. This assessment includes an extensive review of various online platforms, consumer feedback, and recognition received by the brands in recent years. By analyzing the standout features of each brand’s smart TVs, the findings illustrate their trustworthiness and commitment to quality in the evolving electronics market.
In summary, these six brands—LG, Sony, Insignia, Samsung, Philips, and Hisense—are recognized for their reliability and quality, providing consumers with informed choices as they navigate the smart TV landscape in 2024.