Young tennis sensation Coco Gauff has achieved remarkable financial success, earning a staggering $37.2 million in the past year, making her the highest-earning female athlete globally. As she prepares to defend her title at the 2025 US Open in New York, Gauff’s journey continues to captivate fans and sponsors alike.
Gauff, only 21 years old, has had a dynamic year on the court, marked by significant changes. Just days before the tournament began, she made headlines by parting ways with her coach, Matt Daly. This decision has raised eyebrows, given the proximity to the final Grand Slam of the year.
Despite a mixed performance this season, Gauff’s financial achievements reflect her immense popularity. According to Forbes, her earnings this year included $12.2 million in on-court winnings, notably from her victory at the French Open earlier in the year. However, the majority of her wealth stems from endorsements, with an impressive $25 million generated through partnerships with various brands.
Marketability and Endorsements
Gauff’s marketability has skyrocketed, making her a sought-after figure among advertisers. She currently collaborates with well-known brands such as Bose, New Balance, and Carol’s Daughter. Her endorsement earnings have increased by approximately $10 million compared to last year, demonstrating her growing influence in the sports marketing space.
As she steps onto the court at the USTA Billie Jean King National Tennis Center, Gauff aims to add another $5 million to her earnings by winning the US Open. The tournament commenced on August 24, 2025, with the women’s final set for the following Saturday, creating an electric atmosphere in New York City.
Top Earning Athletes
Gauff’s impressive earnings place her among the top athletes in tennis, trailing only behind male counterparts such as Carlos Alcaraz and Jannik Sinner, who occupy the first and second positions, respectively. Notably, Novak Djokovic ranks fourth with $29.6 million, followed by women’s world No. 1 Aryna Sabalenka at $27.4 million.
As she embarks on her quest for a second US Open title, Gauff not only represents the future of tennis but also exemplifies the potential for significant financial success within the sport. With her blend of talent and captivating personality, she continues to inspire both fans and aspiring athletes around the world.