Cherisse Johnson, the Las Vegas Review-Journal’s customer service and retention director, has been appointed president of the Audience Development Media Alliance (ADMA). This national organization is dedicated to assisting media entities and professionals in enhancing audience development, digital engagement, and consumer revenue growth. Johnson, who previously held the position of vice president within the organization, steps into her new role with a wealth of experience and a proven track record in the media industry.
Johnson expressed her enthusiasm for the new position, stating, “Joining ADMA was one of the best decisions I’ve made — not just for my career, but for my community. In an industry that’s constantly evolving, ADMA has helped me build invaluable business relationships and genuine friendships. The content is always fresh, relevant, and gives me new ideas to bring back to my team. It’s like a creative recharge every time.”
Career Journey and Achievements
Johnson has been a pivotal part of the Las Vegas Review-Journal since 2014, initially joining as a retention manager. Her dedication and innovative approach led to her promotion to customer service and retention director in 2018. Her career in the news industry spans over a decade, beginning as an advertising and subscriber services representative at Press Enterprises in 2012.
In recognition of her contributions to the industry, Johnson was named to Editor & Publisher’s esteemed “25 under 35” list in 2020, highlighting her as one of the rising stars in the media sector. Her leadership and commitment to audience engagement have been instrumental in the Review-Journal’s subscriber relations.
Impact on the Review-Journal
Chris Blaser, the Review-Journal’s vice president for audience and circulation, praised Johnson’s contributions, stating, “Cherisse serves as the primary liaison between the RJ and our subscribers and, in this role, has developed a myriad of programs and solutions for customer care. Her ascension to this leadership position is much-deserved and reflects her commitment to our organization, our subscribers, and the industry.”
Johnson’s initiatives have not only strengthened subscriber relations but also enhanced the overall customer experience at the Review-Journal. Her strategic insights and innovative solutions have been key in driving subscriber growth and retention, making her an invaluable asset to the organization.
The Role of ADMA in the Media Landscape
The Audience Development Media Alliance plays a crucial role in the ever-evolving media landscape. As media organizations face challenges in maintaining and growing their audiences, ADMA provides essential resources and networking opportunities. The organization focuses on equipping professionals with the tools needed to navigate digital transformations and enhance consumer revenue streams.
Johnson’s leadership is expected to bring fresh perspectives and innovative strategies to ADMA, further solidifying its role as a leader in audience development. Her experience at the Review-Journal, combined with her passion for community engagement, positions her to effectively guide the organization and its members through the complexities of the modern media environment.
Looking Ahead
As Johnson takes on her new role, the media industry anticipates significant advancements in audience engagement and development strategies under her leadership. Her appointment comes at a time when media organizations are increasingly focused on adapting to digital trends and consumer behavior shifts.
With Johnson at the helm, ADMA is poised to continue its mission of supporting media professionals and organizations in achieving sustainable growth and success. Her vision for the future includes fostering collaboration, embracing innovation, and driving meaningful change within the industry.
As the media landscape continues to evolve, Johnson’s leadership at ADMA promises to be a catalyst for progress, offering media professionals the guidance and resources needed to thrive in a dynamic and competitive environment.