Channing Tatum’s true-crime film, Roofman, which initially struggled during its theatrical release, is now experiencing significant success on Prime Video. The film has garnered renewed interest and critical acclaim, underscoring the transformative effect of streaming platforms on the film industry. This trend allows movies to find a second chance after their initial box office performances, reshaping how audiences consume films.
The rise of streaming services has opened new avenues for film distribution, enabling titles that may have underperformed in cinemas to thrive in a digital format. Movies like The Suicide Squad, Lightyear, and Wonder Woman 1984 have all seen a resurgence in viewership post-theatrical release. Moreover, streaming platforms are not only reviving existing films but also producing original content that can justify theatrical sequels, as demonstrated by the Hulu original Prey, which is set to receive a sequel titled Predator: Badlands.
The impact of streaming is particularly notable in films that faced challenges at the box office. Recent releases, such as Dwayne Johnson’s Red One, M3GAN 2.0, and Ari Aster’s Eddington, have achieved considerable success on streaming platforms, indicating a shift in viewer preferences. Increasingly, audiences are choosing to wait for films to become available for streaming rather than attending theaters, a trend that is influencing production strategies across the industry.
Roofman, directed by Derek Cianfrance, is based on the true story of Jeffrey Manchester, portrayed by Tatum. The narrative follows Manchester, a former soldier and professional thief, who escapes from prison and hides in a Toys’R’Us store. His complicated double life intensifies when he becomes romantically involved with a divorced mother, leading to a suspenseful story of evasion as his past catches up with him.
Originally, the film received a lukewarm response, grossing only $33.5 million against a budget of $19 million. Despite this, it achieved an impressive 87% rating on Rotten Tomatoes. Since its release on Prime Video, Roofman has climbed to the third position on streaming charts, trailing behind Love Me Love Me and The Wrecking Crew, featuring Dave Bautista and Jason Momoa. According to FlixPatrol, the film has reached a substantial global audience, illustrating the extensive reach of streaming services.
The film boasts a notable cast, including Kirsten Dunst, LaKeith Stanfield, Juno Temple, and Peter Dinklage, alongside supporting performances from Ben Mendelsohn, Melonie Diaz, Uzo Aduba, Lily Collias, and Jimmy O. Yang. Critics have praised Tatum’s performance, with Collider‘s Tania Hussain remarking on his ability to “strip away that glossy movie-star sheen” to reveal a more complex and human character.
The success of Roofman on streaming platforms not only indicates a positive reception but also marks an important moment for Tatum’s career and the crime-heist genre. As audiences continue to embrace streaming for its convenience and accessibility, films like Roofman may redefine the landscape of cinematic success. The film is currently available for streaming on Prime Video, inviting viewers to experience its gripping narrative and strong performances.