CHANEL has officially opened a new seasonal boutique at Rosewood Miramar Beach in Montecito, California, bringing a slice of Parisian elegance to the coastal town. This boutique, which will be available throughout the winter season, showcases pieces from the Cruise 2025/26 collection, including ready-to-wear clothing, accessories, and fine jewelry.
Designed to harmonize with the area’s natural beauty, the boutique features interiors inspired by the coastal landscape of Santa Barbara. The space employs a soft color palette with neutral tones, dark wood accents, and delicate tweed textures that resonate with the iconic style of the House. The layout promotes a sense of airiness, with a main salon dedicated to ready-to-wear items, a specialized shoe room, and a serene area for Watches and Fine Jewelry, where both classic and contemporary pieces, including the Première Galon, are elegantly displayed.
Creating an Inviting Atmosphere
Visitors to the boutique will find two private fitting rooms designed to enhance the shopping experience, allowing guests to enjoy a more personalized atmosphere. The intentional flow of the space encourages patrons to explore, inviting them to immerse themselves in the various realms of CHANEL’s luxury offerings.
Adding to the boutique’s charm is a small garden that enhances the tranquil environment. This garden reflects the relaxed atmosphere of the Cruise collection, which debuted at Villa d’Este. The collection features a range of luminous evening wear, comfortable knits, and subtle gold accents that resonate with Montecito’s laid-back coastal vibe.
As a seasonal boutique, this new location provides a sanctuary for resort visitors and loyal clients alike. With its elegant design and carefully curated collection, the CHANEL boutique at Rosewood Miramar Beach captures the essence of the season, offering a uniquely sophisticated shopping experience that is unmistakably CHANEL.