UPDATE: Brightstar Lottery and Scientific Games have just announced an exciting new partnership to launch a state-of-the-art lottery in São Paulo, Brazil, set to transform the gaming experience for local players. The newly formed entity, SP Loterias SPE S.A. (SPL), will be operational under a 15-year concession agreement with the state government, allowing it to provide a wide range of lottery products through both digital and retail channels.
This groundbreaking initiative is designed to cater to São Paulo’s 44 million residents, offering draw-based, instant, and eInstant games. Brightstar and Scientific Games have committed to delivering an omnichannel lottery experience, ensuring players can seamlessly engage with games whether online or in-person.
Marco Tasso, Chief Operating Officer of Brightstar, expressed enthusiasm about the venture, emphasizing the company’s extensive history in lottery operations. “Leveraging our 40-plus years of experience, this agreement enables Brightstar to deliver our best-in-class technology and engaging games to players throughout the country,” Tasso stated. He added that the collaboration aims to create new opportunities for players, enhancing their lottery experience.
Similarly, Michael Conforti, President of International at Scientific Games, highlighted the significance of this partnership. “We are honored to bring our trusted, secure systems technology and high-performance lottery games to São Paulo with the goal of helping fund healthcare in the state,” he noted. This initiative not only aims to entertain but also to contribute to public welfare.
In addition to the São Paulo project, Brightstar has recently secured a 6-year contract for instant ticket printing services with the California Lottery, further solidifying its position as a leader in the lottery industry. This contract was awarded following a competitive procurement process, showcasing Brightstar’s commitment to excellence.
As the launch date approaches, players in São Paulo are encouraged to stay tuned for more information about the games and features that SPL will offer. The collaboration marks a significant step in enhancing the lottery landscape in Brazil, promising to bring innovative gaming solutions to millions.
With this development, Brightstar and Scientific Games are poised to redefine how lottery games are experienced in São Paulo, making it a landmark moment for gaming in the region. Players can expect a world-class lottery experience that prioritizes both engagement and convenience.
Stay tuned for further updates as this story develops!