UPDATE: Fans are rushing to local fast-food chain George Webb today as the Milwaukee Brewers’ historic 14-game winning streak has triggered an exciting burger giveaway. The promotion, which promises free hamburgers whenever the Brewers secure at least 12 consecutive victories, is drawing massive crowds outside all 26 George Webb locations in the Milwaukee area.

Starting this afternoon, hungry fans lined up outside George Webb outlets, eager to claim their free meals. Brian Meehan, a spokesman for George Webb, estimates that the chain will distribute approximately 180,000 burgers as part of this promotion. To prepare, the company stocked up with 25,000 pounds of beef, 4,000 pounds of onions, 300,000 pickle slices, and 200,000 buns.

“It’s something we think about when we get to like nine wins, and then as it gets closer,” said Chris Crandall, a Brewers fan, as he savored his burger today. The giveaway is particularly timely, as the Brewers’ remarkable run has energized the community.

Earlier this week, George Webb distributed 100,000 vouchers allowing fans to redeem a free burger between August 25 and August 29. But the excitement reached a peak today when anyone visiting a George Webb could grab a free burger during a designated four-hour window.

By the time the giveaway commenced, about 125 fans had already formed a line outside the George Webb closest to American Family Field. “It’s like a once-in-a-decade opportunity, so I’m taking advantage of it,” stated Stephen Pawlak from Franklin, Wisconsin.

The buzz around the giveaway is palpable. Joe Hasler and Scott Antczak of Milwaukee picked up burgers to enjoy on their way to the Brewers game against the Chicago Cubs later tonight. “We’ve been going to George Webb for our whole lives. It’s always a great spot after a good night out and a ballgame,” Hasler remarked.

Even fans traveling from afar are joining in. Tony Pedretti drove over two hours from Reedsburg, Wisconsin, after attending a recent doubleheader. “I’ve never been to George Webb, so this is a good marketing strategy,” he said while waiting for his free burger, proudly wearing a Brewers cowboy hat.

This 14-game winning streak marks a significant achievement for the Brewers, who recently ended their run with a 3-2 loss in 10 innings against the Cincinnati Reds on Sunday. George Webb’s burger giveaway tradition dates back decades, originally promising free burgers for the Milwaukee Braves, and later adapting for the Brewers. This is the third time in history that George Webb has fulfilled its promise following a 12-game win streak, with previous instances occurring in 1987 and 2018.

As the lines continue to grow and fans share their excitement, many are reminiscing about past promotions. “The guy in front of me literally had a map with all the George Webbs,” Crandall noted, indicating the lengths fans are willing to go for a taste of nostalgia and a free burger.

Stay tuned as the Brewers and George Webb continue to celebrate this thrilling moment in Milwaukee sports history. Fans are encouraged to share their experiences and photos on social media as the excitement unfolds.