UPDATE: In a striking commentary on the state of American politics, comedian Bill Maher cautioned that the Democratic Party risks becoming a “ghost brand,” akin to the once-thriving retail giant Sears. During the latest episode of “Real Time,” aired on October 31, 2025, Maher drew alarming parallels between the party’s declining popularity and the downfall of the iconic department store.
Maher stated, “The cautionary tale of the ghost brand is an important one because it applies not only to business but also to politics.” He expressed grave concern over the party’s current standing, highlighting that its approval ratings have plummeted to a staggering 63% unfavorable, the lowest in 35 years. “What happened? I don’t know. What happened to Sears?” he asked, emphasizing the urgency of the situation.
The host pointed out that just as Sears once represented 1% of the entire U.S. economy, the Democratic Party once enjoyed significant control over Congress and the Supreme Court. Now, Maher fears the Democrats are failing to connect with voters, leaving them vulnerable in a politically charged environment dominated by former President Trump.
Drawing a parallel to another iconic brand, Maher referenced Playboy, stating it too suffered from a similar fate after altering its core identity. “Like the Democratic Party, Playboy decided they didn’t need straight men anymore,” he quipped. This shift, according to Maher, led to a collapse in sales, paralleling the Democrats’ struggle to maintain relevance.
With the 2024 elections on the horizon, Maher stressed the necessity for the Democratic Party to reassess its strategies. “Democrats need to get their s— together because America needs two political parties, not one party and one Halloween store,” he declared, invoking the spirit of competition and urgency.
The host’s comments highlight a growing concern among analysts and party strategists alike. Reports indicate that some Democratic strategists are so desperate for a turnaround that they have resorted to almost wishing for a recession to shift public sentiment. This sentiment was echoed in the episode, where Maher said, “Democrats once controlled Congress and the Supreme Court, or at least competitively.”
The implications of Maher’s remarks extend beyond politics, resonating with viewers who see the importance of a vibrant and competitive political landscape. The stark warning serves as a wake-up call for the Democratic Party to redefine its identity and reconnect with the American electorate.
As America prepares for the upcoming elections, Maher’s urgent message underscores the critical need for the Democratic Party to revitalize its image and strategies. With the political landscape rapidly evolving, the question remains: Can the Democrats rise from the shadows of a ghost brand, or will they fade away like Sears and Barneys?
Stay tuned for more updates on this developing story as it continues to unfold.