Behr Paint Company has announced its Color of the Year for 2026, introducing a sophisticated and bold shade known as Hidden Gem. This deep smoky jade tone is set to challenge the prevalence of neutral palettes in home décor, offering a fresh perspective for interior design enthusiasts.
Hidden Gem: A New Era for Color Trends
The unveiling of Hidden Gem (N430-6A) comes as part of Behr’s annual tradition, where major paint brands reveal their color selections for the upcoming year. The choice reflects a shift towards richer, more dynamic colors, moving away from the typically dominant neutrals. This luxurious teal is described as timeless yet contemporary, making it a versatile option for various decorating styles.
According to Erika Woelfel, Vice President of Color and Creative Services at Behr, “Now more than ever, there’s a growing appetite for colors that challenge convention and bring an unexpected sense of wonder to everyday spaces.” The depth and refinement of Hidden Gem aligns with this desire for colors that remain stylish and captivating.
Research from Behr indicates that consumer preferences are evolving. In surveys regarding the Color of the Year, more than half of Americans (58%) expressed that a room painted with Hidden Gem would be captivating. Furthermore, two out of three respondents (67%) noted that this shade could make a space feel unique and enduring.
A Palette of Possibilities for 2026
The selection of Hidden Gem is part of Behr’s 2026 Color Trends Palette, which features a range of warm earthy tones, jewel tones, and refined pastels. This palette aims to create a cocooning effect while adding a playful edge to interiors. Notable colors within the palette include Terracotta Urn (PPU2-12), which offers a luxurious alternative to traditional pastel shades, and Wheat Bread (720C-3), a refreshing neutral option.
Behr’s commitment to providing colors that resonate with consumers is evident in the careful curation of this palette. Andy Lopez, Senior Vice President and Head of Global Marketing at Behr, stated, “Color holds the power to express who you are – it tells your story without saying a word.” This philosophy underlines the aim to empower individuals, from DIY enthusiasts to professional designers, to create spaces that are both purposeful and expressive.
The introduction of Hidden Gem signals a broader trend towards embracing darker, livable colors in home design. As the paint industry prepares for 2026, the anticipation for more jewel tones and rich hues suggests a potential farewell to the era of beige and blandness.
For those intrigued by the allure of Hidden Gem but not ready to commit to a full paint project, various décor items can help incorporate this rich green into homes. Options such as dark green vases, cozy throws, and elegantly crafted bowls provide a means of following color trends without the need for brushes.
As Behr leads the way in color innovation, the announcement of Hidden Gem offers a glimpse into the evolving landscape of interior design. The expectation for more dark, luxurious colors in the coming years indicates a significant shift in aesthetic preferences, fostering an environment where depth and intrigue reign supreme.