BASE Sports Group has entered a strategic partnership with AIM Sports Group, a leader in youth sports, to enhance brand opportunities and strengthen connections between brands and youth sports communities. This collaboration leverages AIM’s extensive portfolio, which includes a 130,000-square-foot sports complex located in Orange County, California. AIM Sports Group is also well-known for its major Southern California boys volleyball league, which engages over 5,000 players annually.
Under the SoCal Cup brand, AIM hosts three significant national events each year, drawing more than 220,000 spectators. These three-day tournaments feature over 600 boys club volleyball teams from the U.S. and abroad, taking place in major venues such as the Los Angeles Convention Center and the Mandalay Bay Convention Center in Las Vegas. These events set a new standard for youth sports competitions, showcasing the best in athletic performance and community engagement.
AIM is also advancing its digital footprint with the upcoming launch of AIM+, a technology and media platform set to debut in fall 2023. This platform will produce statistics, box scores, highlights, and rankings, providing young athletes, their families, and coaches with professional-level profiles and video content. AIM+ aims to enhance engagement and visibility within youth sports, further connecting athletes with potential sponsors.
Through this partnership, BASE Sports Group will spearhead efforts to develop brand sponsorships and integrated marketing opportunities across AIM’s events, technology platform, and facilities. John Gallegos, Founder of AIM Sports Group, emphasized the importance of this alignment, stating, “AIM’s portfolio is built to elevate the sports experience. We recognized the opportunity to align with a partner that has a keen sense of collaborative branding and sponsor-driven relationships that benefit everyone involved.”
Mark Dvoroznak, Co-Founder of BASE Sports Group, echoed this sentiment, noting, “From the scale of its national events to the sophistication of its programming, AIM is a standout in youth sports.” He highlighted that AIM’s innovative operation is not solely due to its assets but also its understanding of the dynamics of Gen A athletics. The collaboration aims to attract brand investment that will enhance the experience of young athletes and drive growth in the sector.
This partnership reflects a shared vision of transforming youth sports by connecting brands with one of the most engaged audiences in the country. Both organizations are committed to preserving the integrity and excitement at the core of young athletes’ experiences while fostering an environment for their growth.
As the landscape of youth sports continues to evolve, this strategic partnership positions both BASE and AIM to play a pivotal role in shaping the future of youth athletics.