URGENT UPDATE: Bark, Inc., the parent company of popular pet products subscription service BarkBox, has received a serious warning from the New York Stock Exchange (NYSE) as its stock plummets below compliance standards. On July 10, 2025, officials announced that the company’s average closing stock price fell below $1 for a consecutive 30-day period, putting its listing at risk.
This development comes as Bark faces growing financial challenges, with total revenue declining by 1.2% to $484.2 million over the past year. The company reported a net loss of $32.9 million, though this marks an improvement from the previous year. The pressure is mounting as pet owners increasingly turn to low-cost alternatives from major retailers like Amazon and Chewy, impacting in-store sales.
BarkBox, which delivers themed boxes of toys and treats, is struggling to compete in a market where consumers prioritize cost. Many pet owners are opting for cheaper options, undermining the subscription model that once thrived on novelty and convenience. “The notice has no immediate impact on the listing,” the company stated, indicating they will continue trading while they explore options to regain compliance.
According to Bark, they now have a window of six months to raise their stock price above the required threshold. This could involve a reverse stock split, pending shareholder approval. The company’s cash reserves stand at $94 million as of March 31, 2025, but their inventory has risen to $88.1 million, raising concerns about financial sustainability.
Pet owners love their animals but are becoming increasingly cautious with their spending. Many are discovering that their pets are just as happy with less expensive toys or even repurposed household items. This shift in consumer behavior poses a significant challenge for subscription services like BarkBox, which rely on consistent sales of premium products.
As the pet industry faces these urgent challenges, Bark, Inc. must act quickly to reassure its shareholders and customers. The company’s future hinges on its ability to adapt to changing market dynamics and regain compliance with stock listing standards. Stakeholders will be watching closely as Bark navigates this critical juncture.
What happens next could determine the fate of one of the most recognizable brands in the pet care sector. As competition intensifies, Bark must innovate or risk losing its foothold in a rapidly evolving marketplace.