BREAKING: The Borgata Hotel Casino & Spa in Atlantic City has just announced a major expansion to its gaming offerings, unveiling a dedicated area for popular Asian casino games as the global gambling market is set to surge by $132.17 billion between 2024 and 2028. This new attraction is designed to cater specifically to travelers from Asia, who are known for frequenting multiple casinos.
In a strategic move ahead of the bustling summer season, the Borgata has revealed a stunning 25,000-square-foot gaming floor, which features beloved games like Pai Gow Poker, Sic Bo, and Baccarat. This is a significant shift aimed at attracting a new demographic of high-rollers who seek a taste of familiar gaming experiences.
To enhance this experience, the resort operated by MGM Resorts International has hired staff fluent in Mandarin, Cantonese, Korean, and Vietnamese, ensuring a welcoming environment for Asian clientele. The redesign also incorporates traditional Asian cultural elements, including the auspicious colors red and gold, which are believed to bring good fortune.
“From lucky colors and patterns to symbolic imagery for good fortune, our design team considered every element in delivering the splendor our guests expect,”
said Niklas Rytterstrom, President and Chief Operating Officer of Borgata Hotel Casino & Spa.
In addition to the gaming floor, Borgata has launched a new pan-Asian fusion restaurant, Noodles, conveniently located on the casino floor. This restaurant, previously operated at the Bellagio in Las Vegas, offers a variety of Asian dishes including Chinese barbecue, dim sum, and hand-pulled noodles, alongside a drink menu featuring traditional flavors like sake and lychee.
As Asian luxury gambling markets continue to expand, reports indicate that the gambling market in countries such as China, Hong Kong, Japan, and South Korea is valued at over $104 billion, contributing to 23% of global gambling revenue last year.
Many U.S. casinos are now witnessing an influx of Asian gamblers, diversifying their usual gaming locations. This trend is expected to have a profound impact on both the U.S. casino industry and the hotel sector in prominent gambling hotspots like Macau.
According to Robert Goldstein, CEO of Las Vegas Sands, “We believe the Chinese economy will grow, and the Macau market will grow as well.” He predicts that gross gaming revenue in Macau could exceed $30 billion by 2025.
With the Borgata’s new offerings, the Atlantic City casino scene stands poised to attract a wave of Asian visitors this summer, enhancing its competitive edge against other popular destinations. As this story develops, keep an eye on how these changes will influence the broader gaming landscape and local economies.