3CLogic, a leader in AI-powered contact center solutions, has been selected by Astreya Partners to implement a Voice AI and contact center solution integrated with ServiceNow. This partnership, announced on October 1, 2025, aims to enhance Astreya’s IT managed services by leveraging innovative technologies to improve communication for a diverse range of clients, including six members of the “Magnificent Seven.”
Addressing Modern IT Service Challenges
Astreya, which boasts over 2,400 IT professionals across more than 40 countries, has identified significant opportunities to improve its service delivery. The company is focused on providing a modern, conversational alternative to email, acknowledging that while email remains popular, it often falls short in addressing complex or time-sensitive requests efficiently.
The integration of 3CLogic’s solutions is expected to create a unified customer experience (CX) for both agents and administrators, enhancing operational efficiency and reducing resolution times. According to Romil Bahl, CEO of Astreya, “Astreya is focused on staying ahead of the curve. With 3CLogic’s Voice AI and contact center solutions integrated into ServiceNow, we are strengthening our ability to deliver digital workplace services that scale, adapt, and continually raise the bar for service excellence.”
Transforming Service Delivery through Integration
Following a comprehensive evaluation, 3CLogic was chosen for its ability to enhance Astreya’s existing investment in ServiceNow’s IT Service Management (ITSM) platform. This integration will not only maximize Astreya’s use of the Now® platform but also offer a seamless workspace for its specialized service desk teams.
The partnership is set to introduce several key capabilities, including an omnichannel platform that unifies 3CLogic Voice with existing digital channels on ServiceNow. This will eliminate the inefficiencies caused by agents switching between systems, thus streamlining operations and improving response times.
Furthermore, the integration of Voice AI will enable the use of personalized voicebots, automating responses to common inquiries while intelligently escalating complex requests to live agents. Real-time transcription directly within the ServiceNow agent workspace will assist agents with next-best actions, expediting post-call tasks with generative AI summaries.
The partnership also aims to enhance performance through AI insights, utilizing speech analytics and coaching features to analyze and train service desk teams at scale without the need for manual call reviews. Bob Doherty, Vice President of Sales at 3CLogic, noted, “IT departments and services are the backbone to any modern organization. Weaving this level of functionality into existing ServiceNow workflows to drive exponential ROI is a no-brainer.”
Astreya anticipates that these enhancements will improve service delivery while empowering its agents, ultimately reducing operating costs. Following the initial deployment of 3CLogic’s solutions, Astreya plans to extend these capabilities across additional divisions and managed service offerings.
Jothiganesh Nagarajan, Chief Operating Officer of Astreya, emphasized the significance of this collaboration, stating, “We are teaming up with 3CLogic to revolutionize our ServiceDesk offerings with cutting-edge AI technology. This strategic partnership enables Astreya to deliver exceptional customer and employee experiences through intelligent self-service, conversational AI, and AI-powered sentiment analytics.”
As a ServiceNow certified Technology and Advanced Platform Build partner, 3CLogic is expected to unveil its latest Voice AI and contact center capabilities at several upcoming global events in cities such as Dallas, London, Chicago, New York, Munich, and Amsterdam.
3CLogic’s solutions are designed to enhance customer and employee experiences, offering features such as intelligent self-service and agent automation, all aimed at lowering operational costs and maximizing return on investment (ROI). For more information, please visit www.3clogic.com.