UPDATE: Amazon has just unveiled its next-generation AI chip, Trainium3, at the AWS Re:Invent conference, and CEO Andy Jassy reports it has already generated a staggering multi-billion-dollar business. This groundbreaking chip is designed to be four times faster than its predecessor, Trainium2, while consuming less power, positioning Amazon as a formidable competitor to Nvidia in the AI chip market.

Jassy highlighted the remarkable success of Trainium2, noting it has achieved a revenue run-rate of multi-billion dollars, with over 1 million chips currently in production and more than 100,000 companies utilizing it in their AI applications. These figures underscore Amazon’s rapid growth in the AI space, particularly through its Bedrock AI app development platform, which allows companies to select from various AI models.

In a bold statement, Jassy emphasized that Amazon’s AI chip offers significant price-performance advantages over competing GPU options, reinforcing the company’s strategy of providing powerful technology at a lower cost. This approach has resonated with AWS’s vast cloud customer base, making Trainium a leading choice for AI development.

Additionally, Matt Garman, AWS CEO, revealed critical details about Trainium2’s impact during an interview with CRN. He pointed to Anthropic, a key customer utilizing Trainium2 for its ambitious Project Rainier, which is set to deploy over 500,000 Trainium2 chips for the development of the next generation of AI models, particularly for their AI assistant, Claude. This project, launched in early October 2023, aims to meet the soaring demand for AI capabilities.

Despite Nvidia’s dominance in the AI chip market, Amazon’s strategic investments and innovations may shift the balance. Garman noted that Anthropic has chosen AWS as its primary model training partner, even as it also integrates Nvidia’s solutions. This dual strategy highlights the competitive landscape, with major players like Google and Microsoft also vying for supremacy in AI technology.

Amazon’s rise is not without challenges. Nvidia’s chips, supported by proprietary software like CUDA, remain a staple in AI development. Jassy acknowledged this hurdle, stating that rewriting applications to suit non-CUDA chips is complex. However, he hinted at future developments, revealing that the upcoming Trainium4 will be designed to work alongside Nvidia’s GPUs, potentially allowing Amazon to carve out market share from its rival.

As Amazon continues to innovate in the AI chip segment, the implications for the tech industry are profound. The success of Trainium2 and the anticipated capabilities of Trainium3 signal a shift in how companies approach AI development, particularly in a landscape dominated by Nvidia.

The urgency of these developments cannot be overstated. Companies and investors alike are closely monitoring Amazon’s moves, as they could reshape the competitive dynamics in the AI market. With Trainium’s multi-billion-dollar revenue stream already established, the tech world is eager to see how Trainium3 will further disrupt the status quo.

Stay tuned for more updates on this developing story as Amazon seeks to solidify its position in the AI chip market.