UPDATE: Amazon has just launched its new Trainium3 chip, marking a significant shift in the AI landscape and posing a serious challenge to Nvidia’s dominance. This strategic move comes amid increasing demand for custom AI solutions, as AWS ramps up investments in its data center capabilities.

The urgency of this announcement cannot be overstated. With $8 billion invested in AI initiatives, including its partnership with Anthropic for the popular AI chatbot Claude, Amazon is poised to reshape the market. The launch of the Trainium3 chip is set to reduce training costs by 50% compared to traditional GPU-based systems, a game-changer for enterprises looking to optimize their operations.

As of September 2023, Marvell Technology (MRVL) is already seeing a surge in its business, primarily fueled by the demand for custom silicon like XPUs and interconnect products. In the third quarter, Marvell’s data center sales reached $1.52 billion, a staggering 38% increase from last year, with custom XPU sales soaring 83% year-over-year to $418 million. This growth has positioned Marvell as a key player in the AI chip market.

The rapid deployment of Trainium chips within AWS is expected to drive Marvell’s revenue even higher. CEO Matt Murphy anticipates a strong finish to the fiscal year, projecting revenue around $2.2 billion, up from $1.8 billion the previous year. Murphy stated, “We are guiding for robust growth in the fourth quarter and are on track for a strong finish to the fiscal year.”

Amazon’s ambitions don’t stop at Trainium3. The company is actively working to build “AI Factories,” which will integrate both Trainium chips and Nvidia GPUs to serve enterprise and government needs. This dual approach could further enhance AWS’s market position while ensuring Marvell’s interconnect products remain in high demand, as they represent about half of Marvell’s data center sales.

With Nvidia currently holding over 80% of the AI chip market, the competitive landscape is shifting. While Nvidia’s chips are still favored for their speed and optimization for AI tasks, the introduction of Amazon’s Trainium lineup is expected to carve away billions in potential revenue from Nvidia.

Morgan Stanley analysts have raised their stock price target for Marvell from $86 to $112, reflecting confidence in the company’s future growth. Chris Versace, a seasoned portfolio manager, emphasized the significance of this launch, stating, “This program should help drive Marvell’s custom AI silicon business higher over the coming quarters.”

As the AI race accelerates, the implications of Amazon’s new chip are immense. Companies are eager to diversify their supply chains and reduce reliance on Nvidia, making the move to Trainium chips not just a cost-saving measure but a strategic imperative.

Expect further developments as Amazon continues to invest aggressively in AI technology and data center infrastructure. The next few quarters will be crucial for both Marvell and Nvidia as they navigate this rapidly evolving market landscape.

Stay tuned for more updates on this developing story as it unfolds.