UPDATE: Amazon Prime Video has just announced a groundbreaking shift for its Thanksgiving NFL broadcast, taking a bold step to compete with streaming rivals Netflix and YouTube. This year, the highly anticipated match between the Chicago Bears and the Philadelphia Eagles will be available globally for free on Friday, November 24, 2023, at 3 PM ET.
This year’s Black Friday Football marks a significant change as Amazon opens its virtual gates to viewers worldwide, a first in its history. Previously, Amazon held the domestic rights for Thursday Night Football, but this new deal allows fans across the globe to enjoy the game without a subscription.
The move aligns Amazon with its competitors, as Netflix and YouTube have already made strides in international sports broadcasting. Last Christmas, Netflix began its global coverage, showcasing two games on December 25, and it will continue with another festive double-header this year, starting at 1 PM ET with the Dallas Cowboys facing the Washington Commanders, followed by the Detroit Lions against the Minnesota Vikings.
YouTube also entered the fray earlier this season, streaming the Week 1 game between the Los Angeles Chargers and the Kansas City Chiefs for free in Sao Paulo, Brazil. As the NFL landscape evolves, Amazon’s innovative approach for the Thanksgiving broadcast is set to draw significant viewership, reflecting a growing trend in sports streaming.
In addition to Black Friday Football, Amazon Prime Video will also air a pivotal Christmas match featuring the Denver Broncos taking on the Kansas City Chiefs during a prime-time slot on December 25, 2023. This game is part of a triple-header, highlighting the competitive nature of sports broadcasting during the holiday season.
With these strategic changes, Amazon aims to enhance viewer engagement and establish a stronger presence in the global sports streaming arena. The impact of these broadcasts on the audience cannot be overstated, as they not only provide entertainment but also foster a sense of community among fans during the festive season.
As we approach the Thanksgiving weekend, all eyes will be on Amazon Prime Video to see how this unprecedented move will resonate with viewers worldwide. Stay tuned for further updates on this developing story as the NFL continues to reshape the landscape of sports entertainment.