BREAKING: A new study reveals that artificial intelligence (AI) is overwhelmingly embraced by individuals earning over $100,000 annually, signaling a significant shift in consumer brand loyalty. Conducted by business intelligence firm Morning Consult, the study highlights that high-income workers are not only unperturbed by the rise of AI but are actively enthusiastic about its potential.
The findings indicate that AI companies like ChatGPT and OpenAI are leading the charge among six-figure earners, with Gemini and Microsoft Copilot also gaining traction. The data shows that these brands are rapidly growing in loyalty within this demographic.
“We see there’s a clear front-runner in most categories — ChatGPT,” the report states, emphasizing its dominance in overall chatbot popularity. ChatGPT boasts a staggering nearly 10-point lead in total consideration share over its closest competitor, showcasing unparalleled awareness and preference among its users.
The report further underscores a stark contrast in brand popularity across different income brackets. For those earning between $50,000-$99,000, the fastest-growing brands are DoorDash and MTV. Meanwhile, consumers making less than $50,000 are gravitating towards brands like Discount Tire and Great Value French Fried Potato Chips.
This study not only reveals trends among high earners but also highlights generational preferences. For instance, Baby Boomers are reportedly enamored with Pringles, while Gen-Z is increasingly loyal to UberEATS.
The implications of these findings are profound. As AI technology advances, it appears to be primarily designed to enhance productivity and convenience for higher-level managerial roles, which may explain the enthusiastic response from six-figure earners.
As AI continues to integrate into various sectors, the urgency for workers to adapt to these technological changes grows. The data serves as a wake-up call for those in lower income brackets, emphasizing the need to engage with AI developments to remain competitive in an evolving job market.
The full report is available from Morning Consult, offering insights that are crucial for understanding consumer behavior in this rapidly changing landscape.
Stay tuned for more updates as we continue to monitor how AI shapes consumer trends and workforce dynamics across all income levels.