URGENT UPDATE: A $180 hoodie emblazoned with “2008 Global Financial Crisis” has sold out in every size just moments after its release online. The provocative piece from streetwear brand Praying has captured the attention of a fashion-savvy audience, particularly among Gen Z consumers who embrace dark humor and meme culture.
The black hoodie, described as “hurt and mangled” with “extreme distressing,” features references to the critical dates of December 2007 and June 2009, marking the start and end of the Great Recession. As economic memories fade, this garment has become an unexpected fashion statement, resonating with those who only learned about the crisis in school.
The hoodie gained further visibility when NBA player Robert Dillingham, born in 2005, was photographed wearing it. The Minnesota Timberwolves posted the image on social media, igniting a frenzy among fans eager to purchase the now-sold-out item. Comments flooded in, with many expressing their desire to buy the hoodie, showcasing its viral appeal.
“When these phrases are stripped of their original context and meaning, they transform into a provocative message,” said co-founder Alex Haddad in a previous interview with Vogue Hong Kong.
Founded in 2019 by longtime friends Alex Haddad and Skylar Newman, Praying has quickly become a staple in streetwear, with past endorsements from stars like Megan Thee Stallion and Olivia Rodrigo. The brand also features a range of financially-themed apparel that has similarly sold out, including jerseys and a $72 “dirty tee.”
The phenomenon of turning serious historical events into trendy fashion items reflects a broader trend among younger generations. As time passes, events like the 2008 financial crisis become abstract, allowing new generations to reinterpret them through humor and style.
With the hoodie flying off digital shelves, it’s clear that this blend of nostalgia and irony resonates strongly with today’s youth. As cultural references evolve, the fashion world is keenly aware of how to tap into these sentiments, making pieces like the “2008 Global Financial Crisis” hoodie not just apparel, but conversation starters.
What’s next for Praying and its provocative designs? Stay tuned as more styles are likely to emerge, capturing the zeitgeist of a generation that thrives on blending humor with historical context.